Have you ever wondered why the biggest carbonated beverage companies (Coke and Pepsi) originated in the South (Atlanta and New Bern, respectively)? In the years before air conditioning, the longer and hotter the summer months, the more customers might seek out variety in thirst quenching. Also, suffering through days of high heat and humidity can squelch appetites. Dyspepsia, something we’d call general indigestion today, was a common diagnosis in the 19th century. So it’s no accident that pharmacists, especially in the South, developed appealing concoctions, often with medicinal ingredients, to entice customers. In fact, the name “Pepsi” came from pepsin, a digestive enzyme that was a primary ingredient in the New Bern-originated drink.
What do North Carolinians call carbonated beverages like Pepsi? There’s no consistent answer, although this study of over 5,000 people found that the majority of North Carolinians ask for “soda,” with the brand name “coke” used generically as a close second, followed by “soft drink.” Pepsi did not start out as a soft drink, since alcohol was another ingredient in its 1893 drug store recipe.
Prohibition, which North Carolina adopted in 1908, forced alcohol out of legally sold carbonated beverages and meanwhile encouraged the development of new varieties. Pepsi became the most internationally renowned soft drink with origins in North Carolina, but several others came along in the early and mid 20th century and garnered loyal consumers—even fans.
Created in 1917 in an empty whisky distillery in Salibury, Cheerwine’s name and redwine color nodded deliberately at the new alcohol restrictions. The Carolina Beverage Corporation, still based in Salisbury, is the oldest soft-drink purveyor continuously in the hands of the same owners—the Ritchie family. Distribution of the drink has expanded greatly over the past several decades, beyond western North Carolina and into 12 states. Cheerwine now boasts something of a cult following.
Similarly named, the Bludwine Bottling Company also began in 1917 as an independent soft drink bottler on Main Street in Gastonia. Decades later, in 1953 the proprietor developed Sun Drop. The brand’s official relationship with NASCAR boosted sales throughout the greater Charlotte region and beyond. The Gaston County Museum showcases more artifacts and details about Sun Drop here.
Does your institution contain soda bottles or related artifacts in its collection? We have started supplying Cheerwine for our workshops and found it to be the most popular canned drink among C2C participants. What brands are most popular with your community?
Posted on August 12, 2014, in collections access, Connecting to Collections, museums, workshops and tagged Cheerwine, Gaston County Museum, NC Museum of History, NC Transportation Museum, Pepsi, Prohibition, Sun Drop, Tryon Palace. Bookmark the permalink. 2 Comments.